by Chuck Kocher | Nov 20, 2012 | Strategic Thinking, Strategy Creation
As a business coach, one of the things I help companies do is identify—and capitalize—on their unique value proposition. What is it that makes your company stand out? What do you do that nobody else does? What is it that would make someone do business with you instead...
by Chuck Kocher | Aug 6, 2012 | Planning, Strategic Thinking, Strategy Creation
Often when people think about business brands they focus on image and things like logos. Mention Nike and their famous “swoosh” comes to mind. Talk about Apple and the image of an apple with a bite out of it is often the first thing you think of. It’s not enough,...
by Chuck Kocher | May 28, 2012 | Leadership, Planning, Strategic Thinking, Strategy, Strategy Creation, Strategy Development
There is a lot of great material available about how to create a great company. There is certainly no shortage of advice on how to succeed. There are guidelines, rules, tips, and tricks for taking your business—and your personal success—to the next level. As a matter...
by Chuck Kocher | Apr 30, 2012 | Strategic Thinking, Strategy, Strategy Creation, Strategy Development
Many an entrepreneur has launched a business with a great idea. And great ideas are really important. But great ideas by themselves don’t bring success. In order to succeed, it is critical for a company to have a strategy. They need to understand how they are going to...
by Chuck Kocher | Apr 17, 2012 | Business Growth, Strategy Development
There’s no unwritten (or written) business law that says that something has to be complicated in order to work. Sometimes it’s the simple (but tough) things that really get us where we want to go. If you’re looking for strategies to grow your business, try these six...
by Chuck Kocher | Feb 7, 2012 | Business Growth, Coaching and Encouragement, People and Teams, Strategic Thinking, Strategy Creation, Strategy Development
Trying to run a business without a strategy—without a clear idea of who your customers are, without definite goals, and without a specific plan for achieving those goals—is a recipe for failure. But is honing your strategy the most important you can do to assure your...
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