by Chuck Kocher | Nov 27, 2012 | Key Ideas to Think On, Strategy
If you want to have a great company you need to have great marketing. Great marketing, however, isn’t about flashy campaigns or clever slogans. What makes your marketing great is not how many marketing awards you win, but whether or not you’re reaching the right...
by Chuck Kocher | Nov 20, 2012 | Strategic Thinking, Strategy Creation
As a business coach, one of the things I help companies do is identify—and capitalize—on their unique value proposition. What is it that makes your company stand out? What do you do that nobody else does? What is it that would make someone do business with you instead...
by Chuck Kocher | Nov 13, 2012 | Great Entrepreneurs
Sometimes it takes more than a great idea to create a great company. It usually takes someone with great entrepreneurial spirit and drive to turn an idea into business success. And with annual sales of more than $39 billion, 255,573 employees, and a market value of...
by Chuck Kocher | Nov 6, 2012 | Planning
Companies don’t get to be great without good planning. And it’s impossible to do good planning without a clear focus on what your company’s objectives are. Where some companies get in trouble, however, is when their plans become “Holy Writ” and are, therefore...
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