by Chuck Kocher | Mar 18, 2013 | Business Growth, Strategy Development
Since childhood we’ve heard that “the early bird gets the worm.” The implication for business seems pretty obvious: The first company into the market gets the lion’s share of the business. The early adopter of new technology gets a competitive advantage over his...
by Chuck Kocher | Mar 5, 2013 | Strategic Thinking, Strategy, Strategy Development
If you’re serious about working on your business instead of just working in your business, you have to pay attention to your business strategy. Great businesses don’t just happen. They evolve out of careful planning and execution. And that planning needs to be...
by Chuck Kocher | Feb 26, 2013 | Execution and Productivity, Key Ideas to Think On, Strategy, Strategy Creation
Individuals who are serious about building a great company know they importance of good planning. They know it’s critical to have realistic, measurable goals that drive specific activity. They also know that they can’t just make a plan once and then put it in a file...
by Chuck Kocher | Jan 14, 2013 | Business Growth, Key Ideas to Think On, Strategy, Strategy Development
There’s a great bumper sticker that proclaims: “Mild-mannered women rarely make history.” The same sentiment applies in business. Leaders who don’t make tough decisions don’t have much impact. But those who play it safe and avoid making waves with the decisions they...
by Chuck Kocher | Dec 4, 2012 | Key Ideas to Think On, Leadership, People and Teams, Strategy Creation
There’s a great business story about a CEO giving one of his new employees a tour of the office. As they pass by one cubicle, the new employee can’t help but notice that the employee sitting in the cubicle has her feet up on the desk, her hands behind her head, and is...
by Chuck Kocher | Nov 27, 2012 | Key Ideas to Think On, Strategy
If you want to have a great company you need to have great marketing. Great marketing, however, isn’t about flashy campaigns or clever slogans. What makes your marketing great is not how many marketing awards you win, but whether or not you’re reaching the right...
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