Thinking Like a Customer

One of the toughest things for many business leaders to do is to think like a customer. Business leaders tend to think like . . . businesses. Most of us would probably deny this, but we act as if our customers’ goals and objectives are really ours. They’re not. Our...

What is Your 3-5 Year Strategy?

Some people treat business as a game. The ones who treat it like a high-stakes chess match are more likely to succeed. When you play chess against a worthy opponent, if you just start moving pieces around and hope for the best, the game will be over quickly—even if it...