by Chuck Kocher | Feb 24, 2014 | Misc.
According to the Chinese calendar, 2014 is supposed to be the year of the horse. Someone apparently forgot to tell the Seattle Seahawks about that. However, they aren’t the only ones who seem to think that perhaps the Chinese got it wrong. In a recent Forbes.com...
by Chuck Kocher | Feb 17, 2014 | Misc.
We entrepreneurial types tend to celebrate innovative companies. We admire them. We want to be like them. But what makes a company innovative? That’s a bit of a trick question, because, frankly, I don’t think there is any such thing as an innovative company. Companies...
by Chuck Kocher | Feb 11, 2014 | Misc.
Smart, growing companies are always on the lookout for ways to increase their revenues. Sometimes that means finding new revenue streams. There are times when doing that works really well. When a company finds an additional product or service, they can offer...
by Chuck Kocher | Feb 3, 2014 | Misc.
Over the years companies have spent millions of dollars developing, honing, and protecting their brand. Sure, there has been lots of money spent on creating the right logo and on having the right tagline. But your brand is more than that. It’s your identity. It’s your...
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