What’s SWOT (And What It’s NOT)

Practically everyone who is in business has heard of SWOT analysis. It’s where you evaluate your company’s Strength, Weaknesses, Opportunities, and Threats. It’s a very helpful tool—and as a business coach, I use it frequently with my clients. It’s important, however,...

Why Get a Coach?

There’s an old proverb that says: “Let another praise you, and not your own mouth; a stranger, and not your own lips.” The basic idea is that it’s better to let someone else talk about how good you are rather than blowing your own horn. That’s tough advice for us to...

Not All Big Boxes Are Created Equal

Sometimes outward appearances can be deceiving. From the outside big box membership stores COSTCO and SAM’S Club may seem pretty much the same. The stores are laid out a bit differently. Their color schemes and logos are different. There are other points of...