by Chuck Kocher | Apr 28, 2014 | Misc.
We’ve all heard the story of the kindly cop who came upon a man searching for his car keys under the streetlight at night. When the police officer asked the man if this was the last place he’d remembered seeing his keys, the man replied, “Oh, no! The last time I saw...
by Chuck Kocher | Apr 22, 2014 | Misc.
You probably know that innovation is a big theme with me. I read about it. I write about it. I talk about it with clients. That’s because I’m convinced that companies that don’t innovate and adapt to meet the changing needs of their customers don’t have much of a...
by Chuck Kocher | Apr 14, 2014 | Misc.
Companies have historically spent a lot of time, effort, and money creating, establishing, and promoting their brand. Why is that such a big deal? A brand is much more than a logo or a look. It’s that thing that identifies your company without a word. You could say...
by Chuck Kocher | Apr 7, 2014 | Misc.
If you’re a business leader, you’re going to have occasions when you need to explain exactly what it is that your business does. It might be when you’re looking for funding in order to expand. It could be when you’re entertaining the idea of partnering with another...
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