by Chuck Kocher | Mar 19, 2017 | Business Growth, Strategy, Strategy Creation, Strategy Development
“Just Do It” was a wonderful marketing/branding slogan for Nike, but it may not be the best business strategy for your company. If you’re really trying to grow your business and achieve new levels of success you have to have a good idea of where you’re going and how...
by Chuck Kocher | Apr 4, 2016 | Business Growth, Key Ideas to Think On, Planning, Strategy, Strategy Creation, Strategy Development
As a business leader you have to make some pretty significant decisions about which direction is right for your company. Chances are, you’re not a “Let’s-flip-a-coin” type of person. You want to make good, thoughtful decisions. But how do you do it? Do you look at the...
by Chuck Kocher | Oct 12, 2015 | Business Growth, Strategy Development
Put three capital A’s in a row and most people think of the venerable American Automobile Association (which, by the way, tells you something about how well their branding works!). And that’s great if you need fast and courteous roadside assistance. If, however,...
by Chuck Kocher | Dec 10, 2013 | Planning, Strategy Development
As you wrap up another year and get ready to head into a new one, you’re probably thinking about your annual planning meeting—at least I hope you are. The thing is that many of us have this love/hate relationship with meetings. We know they’re necessary. We (leaders...
by Chuck Kocher | Nov 25, 2013 | Planning, Strategy Development
The calendar may still say November, but before you blink, it will be the start of a new year. If you’re like a lot of businesses, that means taking stock of where you are right now and mapping out a plan for getting where you want to go next year—a plan for success....
by Chuck Kocher | Nov 4, 2013 | Business Growth, Coaching and Encouragement, Great Entrepreneurs, Key Ideas to Think On, Strategic Thinking, Strategy, Strategy Development
What’s the real source of innovation? Is it really the domain of the “wild and crazy” guys who seem to dream in Technicolor and have imaginations that leave the rest of us poor mortals in the dust? Or can it sometimes be a bit more down-to-earth? Let’s be honest....
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