Your Brand: It May Not Be What You Think It Is

Companies have historically spent a lot of time, effort, and money creating, establishing, and promoting their brand. Why is that such a big deal? A brand is much more than a logo or a look. It’s that thing that identifies your company without a word. You could say...

What Are You All About?

If you’re a business leader, you’re going to have occasions when you need to explain exactly what it is that your business does. It might be when you’re looking for funding in order to expand. It could be when you’re entertaining the idea of partnering with another...

2 Simple Lessons on Innovation from Apple

Few company brands have been more characterized by innovation than Apple’s. It’s not just that they sold a boatload of products. And it’s not simply that they took a company that looked like it might wither away and turned it into a financial colossus. What they did...

What Makes These Companies The 5 Best Places to Work?

Every year Fortune magazine publishes a list of the “100 Best Companies to Work For.” Why should this matter to you? Almost any business owner will tell you that his or her people are the company’s most important resource. For some leaders, those are just words. But...

Innovation for Idiots

No doubt, you’ve seen those ubiquitous  “Dummies” books. The first title (DOS for Dummies) appeared in 1991, and has been followed by a plethora of publications over the years. Simplifying complex concepts for people was obviously a pretty innovative idea that had...