by Chuck Kocher | Apr 14, 2014 | Misc.
Companies have historically spent a lot of time, effort, and money creating, establishing, and promoting their brand. Why is that such a big deal? A brand is much more than a logo or a look. It’s that thing that identifies your company without a word. You could say...
by Chuck Kocher | Apr 7, 2014 | Misc.
If you’re a business leader, you’re going to have occasions when you need to explain exactly what it is that your business does. It might be when you’re looking for funding in order to expand. It could be when you’re entertaining the idea of partnering with another...
by Chuck Kocher | Mar 31, 2014 | Misc.
Few company brands have been more characterized by innovation than Apple’s. It’s not just that they sold a boatload of products. And it’s not simply that they took a company that looked like it might wither away and turned it into a financial colossus. What they did...
by Chuck Kocher | Mar 24, 2014 | Misc.
Have you ever found yourself in a situation where you’re trying to use a tool in a way it was never intended to be used? Maybe you’re up on a ladder fixing something and there’s a little nail in the way that you need to take care of. But all you have with you is a...
by Chuck Kocher | Mar 17, 2014 | Misc.
Every year Fortune magazine publishes a list of the “100 Best Companies to Work For.” Why should this matter to you? Almost any business owner will tell you that his or her people are the company’s most important resource. For some leaders, those are just words. But...
by Chuck Kocher | Mar 10, 2014 | Misc.
No doubt, you’ve seen those ubiquitous “Dummies” books. The first title (DOS for Dummies) appeared in 1991, and has been followed by a plethora of publications over the years. Simplifying complex concepts for people was obviously a pretty innovative idea that had...
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