Strategy or Culture: What’s More Important for Your Business Success?

Trying to run a business without a strategy—without a clear idea of who your customers are, without definite goals, and without a specific plan for achieving those goals—is a recipe for failure. But is honing your strategy the most important you can do to assure your...

Thinking Like a Customer

One of the toughest things for many business leaders to do is to think like a customer. Business leaders tend to think like . . . businesses. Most of us would probably deny this, but we act as if our customers’ goals and objectives are really ours. They’re not. Our...