by Chuck Kocher | Nov 20, 2012 | Strategic Thinking, Strategy Creation
As a business coach, one of the things I help companies do is identify—and capitalize—on their unique value proposition. What is it that makes your company stand out? What do you do that nobody else does? What is it that would make someone do business with you instead...
by Chuck Kocher | Nov 13, 2012 | Great Entrepreneurs
Sometimes it takes more than a great idea to create a great company. It usually takes someone with great entrepreneurial spirit and drive to turn an idea into business success. And with annual sales of more than $39 billion, 255,573 employees, and a market value of...
by Chuck Kocher | Nov 6, 2012 | Planning
Companies don’t get to be great without good planning. And it’s impossible to do good planning without a clear focus on what your company’s objectives are. Where some companies get in trouble, however, is when their plans become “Holy Writ” and are, therefore...
by Chuck Kocher | Oct 29, 2012 | Leadership
Mistakes are part of business. We all make them, and if you haven’t made a big one you probably just haven’t been in business long enough. Granted, there are some mistakes you can (and should) avoid. What’s really important, however, is not whether or not you make...
by Chuck Kocher | Oct 22, 2012 | Great Entrepreneurs
As part of Daimler AG, Mercedes-Benz USA shares one of the most iconic logos in the world. The “Three-Pointed Star” immediately conjures up images of luxury, quality, and innovative engineering. Consumers tend to believe the Mercedes promise, “to deliver the best or...
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