What Makes a Company “Innovative”?

We entrepreneurial types tend to celebrate innovative companies. We admire them. We want to be like them. But what makes a company innovative? That’s a bit of a trick question, because, frankly, I don’t think there is any such thing as an innovative company. Companies...

Beware the Dark Side of Additional Revenue Streams

Smart, growing companies are always on the lookout for ways to increase their revenues. Sometimes that means finding new revenue streams. There are times when doing that works really well. When a company finds an additional product or service, they can offer...

Keeping Your Brand Promises: What Makes You Different?

Over the years companies have spent millions of dollars developing, honing, and protecting their brand. Sure, there has been lots of money spent on creating the right logo and on having the right tagline. But your brand is more than that. It’s your identity. It’s your...

Building Blocks for Making Strategic Business Decisions

The decisions you make in your business today have a huge impact on your success tomorrow. Some decisions you make are big and broad. They relate back to your company’s vision and mission. But in order to fulfill your vision and mission, you have to make some key...