Where Do You Find New Business Opportunities?

We’ve all heard the story of the kindly cop who came upon a man searching for his car keys under the streetlight at night. When the police officer asked the man if this was the last place he’d remembered seeing his keys, the man replied, “Oh, no! The last time I saw...

Your Brand: It May Not Be What You Think It Is

Companies have historically spent a lot of time, effort, and money creating, establishing, and promoting their brand. Why is that such a big deal? A brand is much more than a logo or a look. It’s that thing that identifies your company without a word. You could say...

What Are You All About?

If you’re a business leader, you’re going to have occasions when you need to explain exactly what it is that your business does. It might be when you’re looking for funding in order to expand. It could be when you’re entertaining the idea of partnering with another...

2 Simple Lessons on Innovation from Apple

Few company brands have been more characterized by innovation than Apple’s. It’s not just that they sold a boatload of products. And it’s not simply that they took a company that looked like it might wither away and turned it into a financial colossus. What they did...