Why Transformation is Necessary to Scale Up Your Business

Posted by Chuck Kocher
On August 15, 2017

My clients have something in common. They are all interested in dramatically growing their companies. They want to take their businesses to a completely different level. What some people may not see—at first—is why transformation is necessary to scale up your business. Here’s why growth without transformation is destined to fail.

The illustration you see here is a pretty good representation of the problem. There’s no way that the pot pictured here can support the growth of the oak tree we see. It may have sufficed when the acorn was first planted, but it can’t sustain a tree the size of a full-grown oak. And here’s where it gets interesting: It’s not just a matter of getting a bigger pot. Pots don’t work for growing oak trees.

There’s a parallel when it comes to growing a business. There is more to successful, sustained growth than simply infrastructure. There more required than just ramping up the resources. It requires changing the way you think about your business and how you run your business. That’s transformation.

The business disciplines that work for a small company won’t work for the kind of company you want to be. You can’t just do “more of the same” on a larger scale. You have to completely rethink key areas of your business. In particular, you need to transform four key areas:

  1. People
  2. Strategy
  3. Execution
  4. Cash

If those four areas sound vaguely familiar, it’s not an accident. I’ve spoken and written about people, strategy, execution, and cash repeatedly. You’ll also find those four areas at the core of the best-selling book Scaling Up: How a Few Companies Make It . . . and Why the Rest Don’t. I use the principles in that book (along with a lot of other tools) to help companies develop the foundation they need to scale up to become high-growth difference-makers. This book is one of the keystone reading resources I recommend to anyone serious about significant growth.

So why do you need an executive leadership coach, a strategist, a facilitator, or a trainer to help you transform your business? Why not just read the book?

First of all, every business is different. It’s important to apply broad principles like these in specific ways that reflect the nature (and market) of your business. But there’s more to the story.

I repeatedly have clients who tell me, “You know, Chuck, I actually knew most of these principles . . . but I wasn’t successful in implementing them in my business.” And that’s where the rubber really hits the road. Information is essential. Keeping yourself informed and educated is crucial for success. But I bring some other significant tools and training to the table to help clients actually put these things into practice.

An acorn planted in a pot can’t sustain the growth necessary to produce an oak tree. Simply trying to do more with the people, strategies, execution, and approach to cash that support a small company won’t allow you to scale up and grow exponentially. Give me a call, or shoot me a note, and let’s talk about how to transform your company.