Transformation Is More Than a Concept

Posted by Chuck Kocher
On June 5, 2017

It’s no accident that my business is called The Transformation Company. I didn’t choose it because it’s a catchy name. I didn’t do a bunch of focus groups to see if business people would like the name. I chose the name because I believe companies that are looking for rapid growth and are looking to take things to a different level can’t keep doing the same things over and over. They need to transform themselves—and they know it. But transformation is more than a concept.

Yes, there are important business concepts you have to understand. Yes, there are specific tools that you can use to apply these concepts to your business in the key areas of hiring and developing the right people; of setting your business strategy; of executing your plans; and of being smart and disciplined when it comes to managing your cash. All of those things are extremely important. But just knowing those things won’t enable you to scale up your business and take it to new heights.

I’m all about learning, expanding expertise, and staying ahead of the curve when it comes to best business practices. But learning about these things isn’t enough either. You have to actually do those things—regularly and repeatedly. That’s what I help businesses do when they’re looking for high growth, but aren’t seeing the results they want.

Some people call me a “business coach.” Others might use the term “executive coach” or even “business consultant.” And while none of those labels are completely accurate, that’s really not the point. What I do is help businesses transform themselves—by changing the way they operate. If you want to transform the results you get you need to transform your business.

Companies are starting to pay attention to the concept of transformation. Adweek recently reported that GroupM (the leading global media investment management operation and parent company to agencies including Mindshare, MEC, MediaCom, and Maxus) has actually named a “Transformation Officer” to help deliver on its “Horizontality” strategy. They aren’t just talking about transforming their company—they’re taking specific steps to ensure that it happens.

Many of the companies I deal with already know that they need to make changes. A lot of them already understand the concepts and theories we use to help them change. When we engage, however, it gets personal and specific. I train them and then help them to train their people. That’s where the transformation comes in.


It’s been said that if you want to grow your company by 10x you need to grow your people by 10x. You may not need a “Transformation Officer” but if you’re serious about becoming a high-growth business and making the leap to another level of doing business, you need to transform that way you operate. Transformation isn’t just a concept or a good idea—it’s essential.

I’d love to talk to you about how to make that happen.