Transforming Your Business: Are You Building Bridges to Nowhere?

Posted by Chuck Kocher
On May 28, 2017

Leaders who want to transform their businesses so that they are ready to scale up and take things to a whole different level know that they have to make changes. Doing things the same old way won’t result in the kind of business growth they’re after.

It’s not enough, however, to just make changes. You’ve got to make the right changes. You’re going to have to make changes in specific areas that change the way you operate if you want to kick things into a higher gear.

That means you need to have an accurate assessment of where you currently are. And you need to look at that with respect to where you want your company to be.

Unfortunately, a lot of companies don’t have a clear vision for where they want to be. And they also lack a clear understanding of where they currently stand. They may get really busy with new activities and new methods. They are spending time, money, and effort on “improvement.” They can point to things they are engaged in, but they are actually just building bridges to nowhere.

If you really want to grow, you’ve got to have clear goals—a clear vision for what your company can become. But you’ve also got to have a clear understanding of where your company currently stands in four key areas:

  1. Your People
  2. Your Strategy
  3. Your Execution
  4. Your Cash

To be honest, this isn’t really rocket science. Over the years I’ve used simple assessment tools (from Gazelles International) to help companies figure out where they really stand. The assessments aren’t overly complicated, and really don’t take that much time to complete. When they’re completed, however, they give leaders an accurate view of where their companies stand—and what needs to be worked on in each of those key areas.

Once we have that information, we work together to create a specific plan that connects where a company is right now to where it wants to be at a particular point in time. We work on specific tasks, responsibilities, and timeframes. Then we evaluate progress and make changes as needed. So instead of just “being busy making changes,” we’re taking specific steps toward well-defined goals. Instead of building bridges to nowhere, we’re building bridges that take companies where they want to go.

If you don’t have a good handle on where your business currently stands, I’ve got tools that can help you figure that out. That’s actually the easy part. But I can also help you figure out how to take that information and take specific steps that will transform your company so that you can achieve the kind of growth you’re looking for.