When you think about enlisting the services of a business coach to help you grow your company, you may have some very specific ideas in mind. You may want someone to help you formulate your business strategy. You may be looking for someone to help you manage your cash. You may be looking for assistance with improving your performance or your profitability. All of those are important things. But in my opinion nothing is more important than this: Successful business coaching helps you find your vision.
Lewis Carroll’s classic tale, Alice’s Adventures in Wonderland, captured the importance of vision perfectly.
One day Alice came to a fork in the road and saw a Cheshire cat in a tree. “Which road do I take?” she asked. “Where do you want to go?” was his response. “I don’t know,” Alice responded. “Then,” said the cat, “it doesn’t matter.”
When it comes to your business, all the marketing strategies, business plans, research, and development of skills won’t help you if you don’t know where you want to go. Vision drives everything.
Lewis Carroll and the Cheshire cat weren’t the only ones who grasped that concept. A few years ago a client came to me wanting to grow her business. She said that the biggest obstacle she—and her company—faced was a lack of vision. In her own words, “You can’t grow if you don’t know where you’re going!”
She wasn’t interested in doing the “traditional” strategic planning process. She knew she needed a vision for the company and something around which she could organize her board in order to move the company forward.
When Patricia started working at the Independence Center there were approximately 130 employees and they had a budget of $7 million. In the last 6 years staffing has grown to more than 330 employees with a projected budget of $11.5 million.
But more importantly—according to Patricia—was the fact that they gained a vision that allowed them to fund independent living. That’s what truly transformed the company. Click here to hear Independence Center CEO, Patricia Yeager talk more about the importance of vision for the growth of her company.
So what’s your vision? What will you do that transforms your business and makes it stand out? If you’re like Alice in Wonderland and don’t know where you’re going, it really may not matter which path you take. Once you have a clear vision, then you can work on strategic planning and all of the other business disciplines you need to scale up and grow your business.