What Is The Inadaptability Trap When Scaling Up Home » What Is The Inadaptability Trap When Scaling Up April 6, 2020 5:00 am Published by Chuck Kocher Why Adaptability Is Important When Scaling Up Your Business One of the most common traps that scaling up businesses fall into is failing to adapt to changes around them. Although it’s hard to grow a business, it’s easy to let up a bit once you’ve achieved a bit of success. However, if you’re serious about seeing sustained growth, you have to come to grips with the fact that in business there is no finish line. Why “Keep on Keeping On” Is a Dead End The shocking number of “successful” businesses that are no longer around should be a wake-up call to anyone looking to transform and scale up their business. The business landscape is littered with companies that “made it” but then didn’t continue to make it better. Not long ago, I highlighted the success and downfall of Circuit City that went from a small mom-and-pop business to become a dominant industry force—before falling into obscurity. Companies that live by the philosophy of “Keep on keeping on” don’t survive, because it’s impossible to reach new heights by doing the same thing over and over. Never Stop Learning As the leader, President, CEO, owner, or influencer of a company, you have to keep your eyes and ears open. It’s essential to be aware of new thinking. You have to stay on top of shifts and improvements in best business practices. And you have to keep your finger on the pulse of the marketplace. Never stop learning! So, how can you do that? One way is to absorb as much good information as you can. I happen to be a voracious reader. I’m constantly reading new books (and some classics) that will broaden and deepen my understanding of what it takes to transform businesses. That’s why I consider resources to be such a critical element of my website. Maybe reading doesn’t work for you. Many titles are available as audiobooks that you can listen to while driving or cutting the lawn. There are also webinars and seminars you can attend to expand your knowledge. Don’t overlook simply getting together casually (but regularly) with thoughtful and successful individuals. And don’t limit yourself to those who are in your industry. You can learn a lot from people who are successful in different industries. Get Some Help Great athletes, artists, performers, and business people often look for outside help to step up their level of performance. It doesn’t matter how skilled, talented, or experienced you are; you can always get better. Of course, choosing the right kind of help is critical. That’s why I became a certified scaling up business coach. I focus specifically on business leaders (and their teams) who want to transform their companies and scale up their business. Avoid Common Mistakes While it is true that failure can be a great teacher, you don’t have to make every mistake yourself. You can learn from the mistakes and missteps of others. That’s why I wrote, Avoiding the Growth Traps. This free eBook can help you identify—and avoid—many of the common mistakes that scaling businesses face.