Do You Need a Business Coach? How Good Do You Want to Be?

April 29, 2019 2:31 pm Published by

do you need a business coachHow Good Do You Want to Be In Your Business?

There are all kinds of ways to measure success in business. Sometimes success is measured by reaching certain financial goals (both corporate and personal). Other times success is judged based on market share. For some businesses and individuals, success is closely tied to a successful product launch or an IPO. For a business leader, however, there can be a different standard of measure. There is a small group of business people who measure success by whether or not they are still improving. How good do you want to be?

Atul Gawande is a very gifted and successful guy. He is a surgeon, a health professor, and a public health innovator. He’s written books. He is a regular contributor to The New Yorker. He’s obviously talented. He’s passionate about what he does. So why would an individual like that give a TED talk entitled: “Want to get great at something? Get a coach.”? What would someone who has already achieved success gain from having someone coach him?

Getting Better in the Face of Disruptive Change

At the beginning of his talk (which you can watch here), Gawande provides an answer when he says, “It’s not how good you are now; it’s how good you’re going to be that really matters.” The trigger point for Dr. Gawande was helping people improve in the face of complexity.

Today’s business leaders are faced with that same challenge. Disruption is the name of the game in business these days. Things continue to change (dramatically) at an increasingly rapid pace. And business is becoming increasingly complex. What that means for business leaders is that being “good enough” yesterday is no guarantee that you’ll be good enough to meet the demands of your business today or tomorrow. How do you keep improving—especially when things around you are getting more complex?

For Atul Gawande, that meant finding someone to coach him. What could a highly-skilled (and successful) surgeon learn from having someone observe and coach him in the operating theater? But that’s exactly was Gawande did. And—much to his surprise—he learned some things and got better at what he was doing.

That’s because a coach who understands your business (even if it’s surgery) brings a different, unvarnished perspective to what you do. He or she is able to see things (actions, attitudes, habits) that you gloss over. Sometimes these are relatively small things, but they can have a huge impact on your ability to improve.

Finding the Right Coach

Finding the right business coach, of course, is critical. Not every business coach is a good fit for every kind of business. If you’re looking for someone who can take you (and your business) to the next level, you want someone who understands your business and your specific goals. And you also want someone who has the tools and experience to get you where you want to go. That’s why I encourage you to click on the “Are we a good fit?” button below. That will help us determine if we are a good match for each other in helping you continue to improve as a business leader—and achieve the kind of success you want.

are we a good fit for a business coach



Image by arielrobin from Pixabay