What To Look For in a Business Coach: Vision & Scope

Posted by Chuck Kocher
On April 1, 2024

Colorado Springs Business Coach

Vision and Scope In A Business Coach

A great business coach can help you evaluate your business and make changes in your thinking, procedures, and activities that will help you achieve your goals. How can you find a great business coach to help you achieve your goals? Look for a coach whose vision and scope will be a great fit for your company.

It Begins With Vision

One of the key responsibilities of a great business coach is to help you define and refine your vision. That involves a lot more than simply stating that you want to increase sales or revenues. To get where you want to go you’ll need to work with a coach who understands how to help you cast a clear and specific vision for your business.

Not All Business Coaches Are the Same

We all know that businesses vary dramatically when it comes to size, market, and goals. The same thing is true with business coaches. They have different levels of expertise. They have different backgrounds. And not every coach is a good match for every business. It’s important to have a coach whose scope and vision match yours.

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Finding Your Fit With a Business Coach

More than 1,000 years ago, the great Chinese philosopher, Confucius, wrote: “Do not use a cannon to kill a mosquito.” It’s pretty sound advice—for 1,000 years ago and for today. Some business coaches focus on small businesses. Others are zeroed in on what we often refer to as the mid-market. Still, others are concentrated on helping larger companies on the upper end of the business scale.

Let me be clear: There is no “right or wrong” here. Not every business wants to be a market dominator. There is absolutely nothing wrong with setting more modest goals. What’s important (if you’re looking for a business coach) is to find someone who is ideally suited to helping you achieve your goals. Part of this ties back to finding a coach who has the experience helping companies do what you want to do. If you’re after a dramatic change and explosive growth, you’ll want to connect with a coach who thinks that way—and has done it with other businesses.

Let’s Get Specific

Let me use my own coaching business as an example. If you’re looking for someone to help take you from a business that generates $50,000 a year to a business that generates $100,000 a year, I’m probably not the coach you’re looking for. That’s simply not the kind of business that my experience and knowledge fit. There is nothing wrong with your goals or aspirations. It’s just that different levels of business require different approaches. There are business coaches out there who specialize in smaller businesses.

Colorado Springs Business CoachNext Steps?

If you’re serious about transforming your business so that you’ll be ready to scale up and take your business to a whole different level, we should chat to see if we would be a good fit for each other. Click here to schedule a complimentary phone meeting where we can talk about a few key items that will help us decide.