What’s In Your Library?

Posted by Chuck Kocher
On December 7, 2015

What's-in-your-library?For several years now, Samuel L. Jackson has been staring at us from our TV screens and asking us: “What’s in your wallet?” It’s apparently been an effective campaign for Capitol One credit cards. But business owners have to think about more than which credit card they should be using. They also have to keep an eye on new trends and innovations in the market.

One of the best ways to do that is by being well read. Maybe doing more business reading is one of your potential New Years resolutions (it’s a good one!). But there are so many business books out there. Where do you begin?

While I always have my eyes open for new titles that can keep things fresh and help give businesses a leg up, here are some great existing titles (organized thematically) to sharpen your thinking and give you a competitive advantage.


  • The FIVE Dysfunctions of a Team (Patrick Lencioni)
  • Good Company (Laurie Bassi)
  • What Got You Here Won’t Get You There (Marshall Goldsmith)


  • Great by Choice (Jim Collins)
  • The New Rules of Sales and Service (David Meerman Scott)
  • Purple Cow (Seth Godin)


  • Execution Without the Drama (Patrick Thean)
  • Scaling Up (Verne Harnish)
  • Six Disciplines Execution Revolution (Gary Harpst)


  • Simple Numbers, Straight Talk, Big Profits! (Greg Crabtree)
  • The Path to the Cash (Caryn Kopp)
  • The Soul of Money (Lynne Twist)

To keep this list manageable, I’ve only included a few titles in each category. If you’ve already read the ones I’ve listed here, shoot me a note and I’ll be happy to recommend others in any of these categories.

Keep learning in order to challenge your own assumptions and to keep your pulse on the marketplace. So, in my best Samuel L. Jackson voice, I’ll ask you: “What’s in your library?”