The Importance of Being Connected

Posted by Chuck Kocher
On November 27, 2016

the-importance-of-being-connectedThere are some preconceptions about entreprenuerial types that are hard to overcome. A common one is that the business leader has to do everything alone. Here’s a post that exposes some of the fallacy of the “one-man show” entrepreneur. The fact is, we need to be connected to others to succeed.

The fact of the matter is that most organizations don’t have all the skills and knowledge they need to create and sustain dramatic growth. And while you may want to take steps to build and foster capabilities within your organization, you may not be able to do it fast enough to keep up with your growth. That’s were the importance of solid business connections can play such a vital role.

Let’s consider a couple of instances where being connected to the right people can keep you moving forward when the talent and/or experience you need isn’t yet available in-house.

  • Finance: You may have a great accounting staff on board, but do they have the understanding, skills, and experience to help you when it comes to financing your growth? You’ll probably want someone with business banking experience who can help you secure the kind of financing you need to drive your business forward.
  • Insurance: You and your staff may understand the need to have adequate insurance, but are you equipped to set it up and to make sure you’re covered for every situation? Do you know the ins and outs and are you confident you won’t be paying too much?
  • Marketing: You may have a pretty good handle on what your brand is all about and what your key messages are, but do you have the professional talent and experience to effectively get your message to the right audience? Do you have the expertise to track and evaluate marketing results?
  • HR Services: When you make the move from a small shop to a major business your Human Resources issues are a completely different ballgame. Do you know how to ensure compliance and keep yourself out of trouble? Do you even know what all the issues are that you’ll be facing?
  • IT Services and Support: As your business grows your IT needs will also grow, and the impact of being “offline” grows with it. Do you have someone you can spare to manage and plan for future IT needs?

Those are just a few of the areas that businesses sometimes fail to take into consideration as they plan to grow. Some develop these skills in-house over time. Others don’t have the time or inclination to do so. Either way, they are areas you can’t afford to ignore if you want to grow. And sometimes you may have to make temporary transitional decisions about who is going to handle these critical functions.

Over the past 16 years, we’ve developed alliances and partnerships with some of the very best advisors and service providers in banking, business insurance, branding and marketing expertise, HR services, staffing, employee benefits help, estate planning, M&A assistance, succession planning, CFO services, or IT services and support.

You don’t have to do everything yourself. In fact, if you try, you’ll probably keep your business from growing the way it could and should. That’s why it’s important to find a business coach who can connect you with the talent and expertise you need to scale up and move ahead.