Resources for Greatness: Great by Chance or by Choice?

Posted by Chuck Kocher
On October 31, 2011

Many successful business people around the world are familiar with Jim Collins’ phenomenally helpful and challenging best-selling book, Good to Great. Collins helped identify certain characteristics that separated good companies from truly great companies. Now Collins is back with an insightful look at what enables some companies to thrive—even in times of uncertainty and chaos.

If ever there was a book written for the uncertain times in which we currently do business—this is it! Collins and his colleague, Morten Hansen, draw on nine years of research backed up by thorough analysis. And using engaging stories from successful companies (companies that beat their industry indexes by a minimum of 10 times over 15 years), they present principles you can follow to build a great company yourself—even in times like these.

Here are just a few of their surprisingly provocative findings:

  • The best leaders were not bigger risk takers, more visionary, or more creative than competitors; they were more disciplined, more empirical, and more paranoid!
  • Innovation alone isn’t the “ace-in-the-hole” in a chaotic and uncertain world; what’s more important is the ability to scale innovation, and to blend creativity with discipline.
  • Operating in a “fast world” doesn’t always require “fast decisions.” In fact, “fast action” is a good way to kill a business.
  • The great companies changed less (in reaction to a radically changing world) than their competitors.

Here’s a look at what awaits you with Collins’ latest look at greatness in business:

  1. Thriving in Uncertainty
  2. 10Xers
  3. 20 Mile March
  4. Fire Bullets, Then Cannonballs
  5. Leading above the Death Line
  6. SMaC
  7. Return on Luck

Epilogue: Great by Choice

Frequently Asked Questions

If you want to build a great company—of any size—the big question facing you is: will you achieve greatness by chance . . . or by choice? I suspect your know the answer! So what are you planning to do about it?

By the way . . .

If you’re looking for more resources to help you build a great business, make sure you check out the 2011 Business Excellence Forum.  iIt’s the year’s premier event for small business owners and entrepreneurs – offering a unique opportunity to discover cutting-edge business strategies from some of the top entrepreneurs, speakers and coaches in the world.