Sometimes the way you look at things makes all the difference in the world. And that’s what landed Fuhu, Inc. the #1 spot on Inc. Magazine’s 2103 500/5000 Fastest-Growing Private Companies in America list.
So how did the company—established in 2008 and committed to bringing “thoughtful” experiences in entertainment and education to children through its innovative consumer products and services—end up alongside the likes of Microsoft, Zappos, Jamba Juice, Clif Bar, Vizio, and Oracle? It helped that in 2011, Fuhu created the world’s first full-featured Android tablet made just for kids (nabi) that became the #1 selling tablet for children within just one year. It was the company’s attitude toward what they did that drove that success.
Here’s how they explain it. Great ideas are like Heirloom Tomatoes…they need daily care and nurturing to reach their full potential. At Fuhu, we are committed to creating solutions that are socially responsible, made right, make a difference in people’s lives, for parents by parents and dedicated to the intellectual development of children. These are the ideas that we cultivate every day.
There’s a difference between an ordinary tomato and an heirloom tomato. Common garden-variety tomatoes are engineered for consistency and longer shelf life. Heirloom tomatoes, on the other hand, have been grown for centuries for their flavor and nutritional value, and have adapted over the years to changes in the environment.
Lot’s of companies would be content to simply produce one more tablet and enclose it in a brightly colored case to make it look “kid-friendly.” Fuhu went a step farther. They worked to develop experiences and solutions for children that get at what’s really important. They have to be fun, engaging, and rewarding. Beyond that, they wanted to create products that were educational, safe, and would give kids a head start and help them grow. And perhaps most important, they wanted something authentic because they knew that kids have a sense when something is “just right” and really made for them.
You may not be dealing with children in your business, but there’s a good chance that your potential customers still have that childlike sense or when something is “just right” and really made for them. Are you offering business solutions that are socially responsible, made right, and make a difference in people’s lives?
That’s the difference between good and great. It’s the difference between a common tomato and an heirloom tomato. When it comes to the products, services, and solutions that you provide, what do you say: “Tomato, or Heirloom Tomahto”?
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