The Power of People and Culture

Posted by Chuck Kocher
On January 10, 2012

Two of the most powerful tools in your “business toolkit” are your people and your business culture. You may believe it’s important to have great products, innovative ideas, and outstanding service to succeed. And you wouldn’t be wrong.

But it doesn’t matter if you have the best products or services in the world if you don’t have the right people to bring those things to market. And you won’t keep the right people around unless you create the right culture for them.

The Right People: Personnel decisions are critical for any business. But it’s not a matter of simply “filling the empty seats” in your office. How do you know if you’re getting the right people in those seats? As a leader, one of your most important challenges is making sure you define those seats.  What are the key responsibilities? What, specifically, do you expect the person who fills that seat to deliver? Make sure your expectations are clear. That includes having specific metrics in place to measure performance. It’s hard to hire the right person if you aren’t clear about exactly what you want them to do.

The Right Culture: It’s equally important to establish the right culture in your company. If you want excellent employees, your culture needs to be one that practices, celebrates, and rewards excellence. You can’t just hang motivational posters on the walls. You need to model excellence. If you want employees who “think outside the box,” you need to provide an environment where they can do that—even if they fail occasionally. You also need to empower your people. That means clearly communicating your expectations (see above), providing them with the resources they need, and getting out of their way so they can do what you’ve asked of them.

Looking for a little help finding the right people and creating the right culture for your business? Drop me a note. I’ve got some ideas and some easy-to-use tools that can help!